bent binary brewing

Completed during my Google Professional Certificate in UX/UI Design.

This is a locally rooted, mountain-inspired brand based in Salt Lake City, Utah. I developed its identity to represent individuals in the brewery scene who defy convention. Given its location, I couldn’t resist blending my passion for the mountains and park snowboarding with my personal design aesthetic. This project serves both as a showcase of my branding style and a demonstration of my proficiency in wireframe design processes.

Enjoy!

AMBER_MULLET_SINGLECAN.jpg
SLUSHSOOUR_SINGLECAN.jpg
JIBLAGER_SINGLECAN.jpg
FLUID_FRONTSIDE_SINGLECAN.jpg

01. UX/UI

GOALS

  • Give business towards a brand that benefits the LGBTQ+ Community

  • Support local businesses

  • Drink stellar-quality brews

  • Enjoy an inclusive atmosphere at a quality brewery location.

Frustrations

  • The brewing industry being white, cis-male dominated.

  • Low-quality, mass-produced product

  • Impersonal interactions with services and experiences

motivations

  • Brew Quality

  • Locality

  • Price-Conscious

  • Ethical/Sustainable

SITEMAP

WIREFRAMES - HIGH FIDELITY

  • Home

  • Brews

  • Find Near Me

  • Menu

  • Merch

  • Vintage Brews

02. BRANDING

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Tin Fish Tog Co.